$500K Launch Day for a Luxury Watch Brand

How We Achieved a $500K Launch Day for a Luxury Watch Brand

A European luxury watch brand collaborated with Mooncrest Labs to introduce a new limited-edition timepiece. Their goal was to build excitement before the launch and ensure the entire collection sold out quickly on release day.

The Challenge:

  • No pre-existing waitlist or email database for this product.
  • Needed to create demand before launch day.
  • The e-commerce store required optimization to handle a high-volume luxury launch.

Our Strategy:

  • Landing Page & Email Capture System
    • Built a high-converting pre-launch landing page.
    • Encouraged visitors to pre-register with their email for early access.
  • Creative Strategy (Videos + Images)
    • Story-driven launch videos showcasing the craftsmanship of the watch and the story behind the brand and the new design of that watch.
    • Luxury lifestyle photography to position the product as premium.
  • Store Optimization
    • Designed a seamless, high-converting Shopify store optimized for luxury buyers.
    • Working on the CRO (Conversion Rate Optimization) of the store to make it more Optimized and ready for the launch day.
  • Pre-Launch Email Nurturing
    • Drip campaigns to keep the audience engaged and excited.
    • Countdown timers leading up to launch day.
  • Launch Day Campaigns
    • Segmented campaigns targeting the waitlist using email campaigns for immediate conversions.
    • Retargeting campaigns for engaged pre-launch audiences.
    • Lookalike campaigns to expand reach while maintaining exclusivity.

The Results:

  • $500,000+ in sales on launch day.
  • The entire watch inventory sold out within hours.
  • Built a highly engaged email list for future launches.
  • Established the brand’s premium positioning in the market.

Key Insights

  • Pre-launch funnels with email capture = guaranteed demand on launch day.
  • Storytelling videos paired with luxury visuals makes the brand more desirable.
  • A perfectly optimized online store is just as important as the ads.

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