From ROAS 2 → 6.5 in 30 Days

The Challenge:

• Inefficient campaign structure with overlapping audiences.
• Lack of consistent creative testing.
• Budget increases were lowering profitability instead of scaling results.
• Creating a funnel for scaling without breaking ROAS.

Our Strategy:

We designed a 3-step performance marketing system:

• Creative Testing Framework – Developed a process to test and optimize creative every day for faster improvements.
• Campaign Restructuring – Organized campaigns into a specialized funnel to increase targeting precision and efficiency.
• Smart Scaling – Created a scalable system that allows growth without compromising ROAS.

The Results:

• ROAS increased from 2.0 to 6.0+ in just 30 days.
• Top-performing campaigns reached 6.56 ROAS.
• Profit margins grew, allowing reinvestment into more creative production and making the brand more visible and profitable.
• Established a repeatable growth system for long-term scalability.

Key Insights

• Scaling is not about spending more, it’s about spending smarter.
• Creative testing and structured campaigns lead to consistent profitability.
• A strong foundation turns ads from a cost center into a growth engine.